Monday, 21 September 2009

Bring back pyjamas

According to a survey this week ,sales of Pyjamas are increasing astronomically, and top designers are featuring pyjamas in their couture collections. Sales of women’s pyjamas have trebled in the last decade (could this be something to do with Bridget Jones’s Diary?).
Pyjamas were appropriated by ex-pats in India in the seventeenth-century. They became popular in England in the nineteenth-century, replacing the Wee Willie Winkie nightshirts that were ubiquitous. The fifties was probably the golden age of pyjama wearing, with a sharp decline from the seventies onwards when duvets became popular and more houses had central heating.
Thanks to the credit crunch and extortionate fuel bills, pyjamas are making a dramatic come back as people strive to keep warm. There may even be a resurgence of the ‘pyjama and bottle’ parties that were all the rage in the roaring twenties.

There is something deliciously decadent don’t you think about slobbing around the house in pyjamas – now at least it is the latest a fashion craze, and not a lazy student thing!


Fou said...

Hoorah for pyjamas! This is very good news

The Plashing Vole said...

In some areas of urban Ireland, it's fashionable to go to the shops in pyjamas, dressing gown and slippers, much to the annoyance of the middle classes!