A lot of people don’t – especially children. Marmalade eating seems to be the preserve of the over 45s - and an acquired taste.
The makers of Robertson’s Golden Shred have enlisted the help of Paddington Bear in the hope to attract young people as the sales of marmalade have slumped.
Is Paddington Bear’s endorsement of the product likely to tempt you to try it?
Paddington was recently seen on TV promoting Marmite – another product that people have divided opinions about.
Although I think Paddington is cute, his face on the product would not make me rush out and buy marmalade. As for attracting children, I can’t imagine many toddlers having temper tantrums in supermarkets because they want their parents to buy that jar of orange stuff with Paddington on the label.
My mum makes the best marmalade in the world. If she gave her secret recipe to Robertson’s that might do more for their sales. Robertson’s mass-produced slop is nothing like real home-made marmalade – even if Paddington says it is nice!
http://www.independent.co.uk/life-style/food-and-drink/news/paddington-bear-to-marmalades-rescue-from-darkest-peru-1914294.html
Thought for the day
‘The best thing about the future is that it comes only one day at a time’ - Abraham Lincoln
The makers of Robertson’s Golden Shred have enlisted the help of Paddington Bear in the hope to attract young people as the sales of marmalade have slumped.
Is Paddington Bear’s endorsement of the product likely to tempt you to try it?
Paddington was recently seen on TV promoting Marmite – another product that people have divided opinions about.
Although I think Paddington is cute, his face on the product would not make me rush out and buy marmalade. As for attracting children, I can’t imagine many toddlers having temper tantrums in supermarkets because they want their parents to buy that jar of orange stuff with Paddington on the label.
My mum makes the best marmalade in the world. If she gave her secret recipe to Robertson’s that might do more for their sales. Robertson’s mass-produced slop is nothing like real home-made marmalade – even if Paddington says it is nice!
http://www.independent.co.uk/life-style/food-and-drink/news/paddington-bear-to-marmalades-rescue-from-darkest-peru-1914294.html
Thought for the day
‘The best thing about the future is that it comes only one day at a time’ - Abraham Lincoln
3 comments:
I agree Sue, there is nothing like home made marmalade...I would never buy the other stuff!!
I'm not a fan of marmalade, however I tried some Marmalade cake last night, and it was de-lish, if a bit too sugary.
I have never been tempted to try marmalade cake - but I might reconsider that decision in light of your recomendation Ewar.
Post a Comment